Without End

Google has a PR nightmare without end. It is its war against scammers who continually find new ways to rank high in search engine results.  When the company closes one door with its algorithm, the shysters find another and pile in until Google gets wise and shuts it. They are then off to other tricks as they find them. There is no point where Google’s search engine is perfect and stops scammers permanently. There is always a crack somewhere and the fly-by-nighters will find it. The company’s reputation depends on producing good search results to queries and if it doesn’t, people will stop using it. Hence, Google can’t ignore con artists. It must do its utmost to smoke them out and get rid of them. It is an onerous task but essential.