No one wants a review like this one. The reporter goes out of her way to reach for the most toxic terms she can find to damn Starbucks’ Unicorn Frappuccino. There is nothing PR can do in a case like this. It is hunker down and let it pass. Starbucks’ revenge will be to sell out of the product before it takes it off the market, since it is only a short-time offering. There is something titillating about reviews like this. One continues to read to see what she will say next. And say she does. The company is cut down in every possible way for daring to offer a drink “made with ‘rainbows.” If other reviews are as bad as this one, Starbucks might think twice before it attempts another sugar-filled drink.
Marston Strategic Communications
Communicators Who Get Results