What’s In A Name?

Fifty US Senators have signed a petition calling for the Washington Redskins football team to change its name. They consider the moniker a slur against Native Americans. The owner of the team thinks otherwise.  He sees it as a positive image honoring Indians. One name, two views. An observer can interpret this either way — as racial bias or political correctness run amok.  What should the team do?  Bend to the will of politicians and activists or stay the course and keep a name that the team has had for decades without incident?  It is a tough call but other sports teams have changed their names, considering it the proper approach or a route of least resistance.  It is hard to provide PR advice in a situation like this, especially if fans love the team’s name.  It is not a matter of expense but of principle.  Ordinarily one would go with the political correctness of the moment, but names are not easily changed or branded.  The controversy will continue, but sooner or later it will either fade or overpower.