Stepping In It

It seems a CEO can’t say anything without catching some flack. Consider this case. Twitter’s CEO posted a screen shot about his use of a Chik-fil-A’s mobile app and saving 10 percent on his order. The internet erupted in a barrage of criticism. How could he patronize a business that doesn’t recognize gay marriage? Dorsey apologized but he wouldn’t be too far wrong if he considered himself snake-bit. The incident is a lesson.  Everything you say is watched online and if you make a false step you will hear about it. Dorsey said he had forgotten about the company’s stance on gay marriage — a plausible excuse. But, other’s didn’t. To compound his difficulty, he was bashed as well by conservatives for giving a mea culpa. Sometimes you can’t win. He would have been better off keeping silent in the first place.