Smart PR

Because public relations is what you do and not what you say, this is smart PR.  You take photos of your room, send them to the company via an app on your phone and get back a visual redesign of the space you can use at once.  The advantage is that it all happens within the app and there is no other software required.  The company is still in test on the system but it will come out of beta soon enough and already looks to be successful.  The only persons who will be dismayed are interior designers.  But, some of them might find employment with the company.  The benefit of the program is that it makes something complicated look and work easily.  That is intelligent and effective PR.