Walmart has delivered some good PR for the new tax law by raising salaries and giving bonuses to its million-plus workers. It almost offsets the announcement that it is closing up to 65 Sam’s Club stores that no longer fit its strategic direction. Walmart’s decision to reward its employees puts pressure on other US companies that have yet to act under the new law. As of last night, Walmart was the only one of the top 10 employers in the US to boost employee wages. That is good PR for the company. Added to that are more liberal benefits for paternal and maternal leave. The company realizes that getting workers is more difficult in a time of low unemployment, and it is acting in its best interests by being more generous. Kudos to the company.
Marston Strategic Communications
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