Kentucky Fried Chicken has run out of chicken in the UK. It has had to close 2/3 of its 900 restaurants in the country because of the shortage. The chain is making light of it but the situation is serious. There is no faster way to lose customers for the long-term. Once they get out of the habit of going to a KFC because it isn’t open, they won’t come back easily. The real question for the company is how the logistics failure occurred. It is more than a simple mistake. Somehow their suppliers weren’t communicating to the company. KFC will fix the gaffe but the ongoing problem is what needs to be addressed. It shouldn’t happen again for any reason.
Marston Strategic Communications
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