PR Resource

Asking for a person’s password is dumb.  It is dumber to give it.  This, however, is what a pop star is doing for publicity.  If you send him your Twitter password, he will post a tweet as if it is coming from you.  There is no guarantee he will protect your password once he uses it.  One has to trust him.  There is also no surety his collection of passwords won’t be hacked.  One can imagine his publicists coming up with the creative idea and selling it to him.  “Hey, wouldn’t it be neat if you posted on your fans’ twitter accounts?  Let’s do it.”  Clearly, no one thought this through, including the legal implications of collecting passwords.  Those who read another’s tweets now can’t be certain they are from the person.  Who knows who is tweeting on another’s account?  There are many great ideas for self-publicity.  This is not one of them.

This is smart environmentalism and smart PR.  Bees are under global stress as it is with the sudden colony collapse syndrome decimating hives.  Building a natural path for them through a city in the form of flowers not only helps them migrate but is prettier.  Humans benefit as much as bees.  Even smarter is that the cost of the bee highway is modest.  There are few construction costs and mostly the expense of flower seeds.  One hopes that other cities around the world emulate the idea

This Mars-based machine is a PR symbol for what man can do in science.  It is extraordinary that the rover is still working and even more so that it is performing science on a daily basis.  Everything about the robot is amazing.  It can work in the frigid temperatures of Mars without stopping.  It takes its own photographs, including selfies.  It transmits its data millions of miles to Earth through an antenna that looks absurdly small.  The machine is a work of genius that proves itself daily and is powerful PR for more such rovers to look at Mars and its once and perhaps present water.

I will be away on Friday and will not post.  I’ll return Monday.

There was a time when Kellogg could market its Special K cereal as “nutritious,” but that is not true any longer in the UK.  Dietary guidelines have changed and so too the messages one can send to consumers.  There was a time when one could say just about anything on a cereal box and get away with it.  Now the labelling has to follow strict guidelines from both US and UK regulators.  One might be tempted to say this is unwarranted government intrusion into the companies and food they produce, but there is no way for consumers to know what they are eating otherwise. One point is certain.  PR practitioners and marketers no longer have the room to be creative with words like “nutritious” and “healthy”.

One wonders where Melania Trump has been that she could think she would get away with lifting part of her convention speech from Michelle Obama.  With the internet, it is harder than ever to get away with plagiarism.  This is especially true when dealing with celebrities whose every action is scrutinized by the public.  It wasn’t long after Ms. Trump concluded her speech that a “gotcha” posting was made, and it blew up on the internet.  Now it is fodder for the mainstream media as well.  It is one more example of the real personalities coming through the veneer of the campaign, and in these small instances, the public will make up its mind whether it can support a candidate or not.  The pity of it is that it did not have to happen.  One speechwriter could have given her a powerful testimony to her husband without stealing words from another.  It is a PR disaster and red meat for journalists who won’t soon give up asking about it.

The danger of self-publicity and aggrandizement is that those who support your effort can turn on you.  Consider this case.  Donald Trump’s ghostwriter for his book “The Art of the Deal” has given a tell-all to The New Yorker magazine that is devastating to Trump’s image — even considering that Trump is known as an egotistic blowhard.  The Trump that emerges from the narrative is a sociopath focused solely on himself and disregarding the needs and rights of others.  He is a man incapable of telling the truth and able to believe his lies almost immediately.  Notable among his prevarications is that he believes he wrote “The Art of the Deal” when he had almost nothing to do with it.  I’ve seen this sort of individual in my career.  In the heat of selling, they make up facts that they later come to believe are true.  It is a common enough failing.  The objectionable part of lying is that it can extend to nearly everything one does, and this is the picture of Trump that comes from the narrative.  The article should be enough to bury Trump as a candidate but for one truth Trump was able to tell — few people read The New Yorker.

BP has put a final number to the cost of cleanup for its oil rig blowout in the Gulf — $61.6 billion.  The hard part for the company is that it isn’t going to win back its good standing even with the payout.  Regulators and governments will take a close look at its drilling projects and operations for years to come.  The firm won’t get an easy approval on anything.  Call that the price of reputation, and it is worth billions more than the final cost of a faulty well.  BP is working on its standing.  It is advertising its concern for safety, probably in the hope that most consumers have forgotten the incident or can’t remember which oil company caused the mishap.  One wishes the company good luck, but it is unlikely to make much difference.

This former Fox news anchor is hoping to get her sexual harassment case tried in public. The titillation and revelations are sure to embarrass Fox and its chief, Roger Ailes, and could cost Ailes’ his job.  Transparency works on her side of the case, as I’m sure her attorney has told her.  Whether or not she settles or wins, the damaging information is out there for the world to see.  This is why Fox news will work hard to bring the case to arbitration where allegations remain secret.  The case is an example of how lawyers use the media to their advantage and why over the years programs like 60 Minutes have depended on the tort bar for many of their juicier stories.  Even if a defendant is innocent, he is smeared before a trial begins.  His reputation is in tatters.  Is it fair?  No, but that is how the system works.

We expect members of the Supreme Court to speak from the bench through their opinions.  Otherwise, silence is golden.  That is why this Supreme Court justice is being hammered from both the right and the left for commenting on the election race.  She broke the code of silence by discussing Donald Trump.  In her interview, she thrust herself and by extension, the court, into the middle of politics.  This broke the perception that justices are above the messy, day-to-day business of governing.  There is no doubt about her feelings, but typically justices keep their emotions to themselves unless it deals with the law and the constitution.  Justice Ginsburg has committed a PR gaffe, and her fellow justices are tainted by it as well.