Failed Campaign

In spite of best efforts of authorities, people continue to text and drive. Or, they are reading their e-mail with their heads down. Or, they are yammering on the phone while steering through traffic. Nothing transportation agencies and law enforcement have done has stopped people from using cell phones while in control of a vehicle. There is no doubt it is dangerous. Accident statistics prove that. But, people continue to divide their attention between the road and screen. Authorities are left asking what kind of PR campaign combined with enforcement is necessary to get drivers to stop. There is no easy answer. It’s an issue as stubborn as smoking. It is essential, however, for the message and behavior change to get through. While campaigns till now have failed, they can’t stop. At some point, texting and driving should be as serious a negative as running a red light.