Vision. Strength. Confidence. Some leaders are perceived to have these qualities, while others are not. While some leadership qualities are innate, most often the profile of a powerful leader doesn’t just happen. It exists as the result of a carefully crafted strategy, and it is supported by a powerful communications platform.
Marston examines the public persona of the CEO and other senior executives by analyzing a host of elements, including how they are perceived by such key constituents as traditional and social media, industry leaders, employees and customers. Marston also analyzes key messages from internal and external speaking forums. We also assess issues that may serve as barriers to attaining strong leadership positioning, such as problems with customers, quality control concerns and unwarranted reputation slurs, and determine how best to address and correct them.
We then develop a leadership platform that capitalizes on the professional and personal attributes of the executive, as well as the strengths and public profile of the company. Execution of the leadership platform, which includes strategic planning, mock interviews, critiques and rehearsals, is generally done in concert with the company’s internal public relations staff.