Conspiracy Theory

Sean Hannity has been cited as the top conspiracy theorist on TV. He is not one whom a PR practitioner would want to approach. Those who see deceit under every rug are not given to sticking with facts. They have to spin them into a web of insinuation and outright falsehood. One’s client is at great risk of being caught in a warp of opinion presented as truth. It makes no difference whether conspiracy theories come from the political right or left. Both are bad. The media we should approach have a respect for facts and for the most part, avoid opinion. They go where facts lead them, and if facts delineate wrongdoing, they report it. They don’t exaggerate. They are willing to listen and to report both sides. What should one do for a client caught in a web of conspiracy theory? Assemble the facts and communicate them fiercely. Fight fire with fire.