A town facing the cost of a $10 million parking structure has decided to use the services of Uber. At a cost of $167,000 a year, it can pay for subsidized rides for 60 years. The town of Summit, NJ, has created a clever PR solution for its citizens. It helps them travel the last mile from home to station and is saving money at the same time. One wonders why other municipalities have not been as successful in finding creative solutions for transportation. Granted that this is a test and could fail in the execution, but it is has an undeniable flair.
Marston Strategic Communications
Communicators Who Get Results