A Swedish brewery is making and selling a beer that uses processed sewage water. It is its way of making a statement about the need to conserve and protect water. One wonders if Swedes can overcome the gag factor to try it, and if it is any good. The name of the brew is PU:REST to connote the safety of the liquid within. Still, can you envision someone coming home with a six-pack and serving it to guests? There are many ways to position a company in relation to natural resources. This doesn’t seem to be a good one although the company is earnest. Sometimes PR gestures should remain on the brainstorming white board rather than being effected.
Marston Strategic Communications
Communicators Who Get Results