Unusual PR Challenge

Amazon.com has an unusual PR problem. It has become the delivery service to rural America, and when it no longer provides Prime to distant locales, it leaves them in a lurch. It seems people who live on the edge of the grid have become dependent on  Amazon because local retailers either do not provide goods they need or charge more than Amazon, even with Amazon’s annual membership. This says a lot for Amazon’s near-ubiquity. Amazon.com has become a retailer of last resort. But, rural users apparently have been abusing the system by ordering large amounts of bulky products. One can’t blame the company for backing off. It seems that there is no replacement for local retailers in remote locations and for the high prices they charge. One can’t blame Amazon, but the company has a reputation problem in rural districts.