How do you invent a typeface that looks the same in Chinese, Japanese, Korean, English, Cyrillic and Greek? Google and Adobe have done it with the help of a number of type foundries. What’s more, the developers have open-sourced the typeface for others to use. That means multi-lingual web pages can look like they are in the same family without the jarring mishmash of fonts that were needed until today. It might not seem like a big deal but it is important in relating to one’s audiences that one use fonts that are familiar to the reader. The detail that the designers navigated was extraordinary, but they worked it out patiently. The result, Noto Serif CJK, is destined to become as common as Arial or Helvetica. It might seem odd that PR can encompass such small detail but it does.
Marston Strategic Communications
Communicators Who Get Results