This is both smart PR and smart publicity. Domino’s Pizza is using reindeer and sleighs in Japan when the snow is too deep for other types of delivery. It is smart PR because the company has figured out how to serve customers during adverse weather. It is smart publicity because the idea has sparked reporting and stories worldwide. One wonders if the idea can be replicated elsewhere and off hand, it seems possible in Northern Europe. The challenge of the idea is getting the reindeer to cooperate. How does one steer a reindeer and get it to stop?
Marston Strategic Communications
Communicators Who Get Results