The New Publicity

This is an example of the new publicity tools using Instagram.  The New York restaurant posts images of its food on influencer sites and reaps the reward of traffic through its doors.  The process is simple and clever, but it requires planning and segmenting the sites one uses.  Note that the restaurant refuses to pay for postings. It depends on the image and offering free food to influential Instagrammers.  One could say it isn’t the best publicity to buy positive opinions through giving away strawberry rhubarb ice cream, but it works. The only constraint on this technique is that the product/service has to be visual, but most are, or can be made so through creative photography.  Chalk this up to an ingenious use of social media.