Will It Work?

Google has a plan for disrupting ISIS online recruiting efforts.  The question is, will it work?  The idea is that any time someone searches for ISIS propaganda online, Google will automatically serve advertising and links to sites that are contra ISIS.  On the surface, that might not seem like much, but it is better than letting the terrorist sites stand as is.  It is good PR on the part of Google to make the effort.  Even if only one individual changes his mind as a result of the counter-information, that is far better than the lives at risk from the person’s actions of suicide bombing or warfare.  Google is of the size and power to be able to pull this kind of action off.   Kudos to the company for being a responsible citizen.