This is a public service and smart PR. Offering tools on Facebook to combat suicide is a logical extension of the social medium. It is a creative use of the pages that depends on the friends and acquaintances of an individual to report their concerns. This might be seen as a weakness, but who knows a person best? Some see it as an invasion of privacy as well, but there comes a time when interference with one’s intent is good, especially if one is planning to take one’s life. Kudos to Facebook for inserting itself into the well-being of its users.