Strategic Issue Monitoring and Analysis
Marston Strategic Communications has considerable experience in influencing opinion leaders and public opinion about critical or potentially damaging issues. In today’s fragmented media landscape, this involves researching a broad range of media channels, including traditional, digital and social media, and then determining the best methods of influencing public opinion.
We get results by gaining a deep understanding of the issues, identifying key messages and supporting proof, and then penetrating the media with the help of persuasive, authoritative spokespersons, often media-trained by us, to assure effective delivery of key messages.
We take pride in tackling complex, and sometimes even arcane, issues that range from econometrics and taxation to carbon sequestration, biology and medicine.