Strategic Crisis Communications and Reputation Management
Marston Strategic Communications helps clients large and small achieve the most favorable news coverage possible during crises, while ameliorating differences, controlling damage and protecting their reputations.
Our key executives have decades of experience in advising clients during times of crisis. From local incidents to international disasters, our team has counseled and assisted boards of directors, CEOs, CFOs, lawyers, healthcare professionals, regulators and others in communicating effectively with the media, the public and employees. Issues include:
- Product recalls
- Sudden management changes
- Business failures
- Earnings misses
- Corporate malfeasance
- Employee misbehavior
- Hostile mergers and acquisitions
- Labor issues
- Plant closings
- Tainted products
- Public misperception
- Nationwide scandals
Marston Strategic Communications advises clients on what to say and what not to say in such crises and trains client spokespersons to answer journalists’ probing questions effectively. We develop social media programs, produce fact sheets, questions and answers, white papers, positioning statements and other information that reporters, employees and other stakeholders need in order to obtain the facts and draw the correct conclusions.
Marston handles media queries and tracks the evolution of a crisis by news cycle, with a keen eye on keeping the clients’ reputations intact. We provide ongoing advice to help clients stay a step ahead of events as the crisis unfolds.