We know people lie, sometimes intentionally and at other times through a quirk in personal psychology. Here is a case in which the American public is lying about its preference for fast food. It is not that they intentionally try to mislead. They really believe they are paying attention to healthier options for eating when they aren’t. It is a quandary for communicators who need to address issues when the public at large has a misperception of what they are. One must start first by correcting the record. “You say you do X, but you really don’t.” This is a hard task because people don’t like to be told they are wrong. But, if a communicator doesn’t take on the job, the fiction continues and reality and lie stand side by side. The public has blinded itself to the truth and is perfectly happy to live in a world of its own making.