PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

One Word

Sometime words matter to a point where there is news if one uses one or not. This is the predicament the Pope has put himself in. Western media expected him to tell authorities in Myanmar to stop persecuting the Rohingya, but… Read More

Handling A Crisis

This is a good case study for handling a crisis. When brush fires bore down on the households of Keysight Technologies’ employees, the company sprang into action. It’s first job was the safety and care of employees, many of whom were… Read More

Mea Minima Culpa

After 11 years of court battles, denials and evasions, cigarette companies are now being forced to run ads that tell the truth about smoking. They are not putting much effort into it. I saw one of them recently and it referenced… Read More


Amazon and Walmart are in a battle for supremacy online. The winner will have consistently lower prices than the other and will win market share as a result. It is a tooth and tong war with each shaving prices to upend… Read More

A Fool

A fool for a leader puts a strain on everyone who works for and is associated with him. One is constantly covering for the boss and bending ethical guidelines to explain that he did not mean what was said or… Read More

Annual Publicity Stunt

The annual turkey pardoning at the White House is a long-time publicity stunt that has endured under Republican and Democratic Presidents. It hangs on because it is cute and is a reminder that millions of turkeys give their lives on Thanksgiving… Read More


Macy’s, according to this article, is entering a make-or-break Christmas selling season. The store has been discounting to compete with Amazon, but it would like to re-position itself as a taste-maker, a leading-edge retailer that has gifts and clothing people want and… Read More

Narrow Focus

It has always been true that the media have a narrow focus. Reporters and editors will ignore an issue, then suddenly illuminate it with a deluge of stories, only to drop it again after a time. This has been a… Read More

Intrinsic Value

What is a painting worth? The materials that go into one cost a few dollars. The labor cost of the painter is gauged by demand for his work. Most do poorly or barely make a living. But in the secondary… Read More

Conspiracy Theory

Sean Hannity has been cited as the top conspiracy theorist on TV. He is not one whom a PR practitioner would want to approach. Those who see deceit under every rug are not given to sticking with facts. They have to… Read More