PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

Class Warfare

The mayor of New York wants to impose a tax on the wealthy ($500,000 and up in annual income) in order to pay for subway improvements and to subsidize low-income riders. There are an estimated 32,000 individuals who would fall into this… Read More

Empty Words?

North Korea has said the US would “pay dearly” for new sanctions imposed on it by the UN Security Council. In reality there isn’t much the North can do and its threat is largely empty words. Yes, the country could launch… Read More

Lie For Me

Too much has been written already on the rise and swift fall of Anthony Scaramucci. There is one aspect that hasn’t been covered much and is worth a note. That is Mooch’s demand that a communications person or PR firm “go… Read More

The Wrong Horse?

What happens when one places investment, R&D and manufacturing on the wrong technology? German automakers are about to find out. They are all-in for diesel engines at a time when the rest of the world is looking into electric. They have… Read More

An $8 Billion Lesson

Two South Carolina utilities have abandoned two nuclear reactors they were working on in the state. The construction project has cost them $8 billion so far, and it was nowhere near completion. Estimates were as high as $25 billion to bring… Read More

When PR Fails

Airlines with any kind of customer listening know customers are complaining about space. The incredible shrinking seat. But the carriers have done nothing but skinny the chairs some more. It is a failure of PR and the courts are now involved. “Judges… Read More

Smart PR

A company can react to online trolls in a number of ways. They can pretend to ignore them. They can respond in kind. They can threaten to sue. Or, they can laugh them off their critical game. Arby’s, the sandwich chain,… Read More


The Senate Republicans’ effort to get rid of Obamacare has foundered and sunk. There is no guarantee any kind of compromise will be developed and enacted. The problem was the Republicans had no plan, just the effort to repeal, and the… Read More

Great Story: No Product

This article is proof that PR is what you do and not what you say. The company had a great story about making a drone that anyone could use. It collected millions in advance orders. It wasn’t able to make the… Read More


When a technology disrupts a market, the fall-out is usually anything but pretty. Vendors, lenders and others are caught in the same whirlwind of change. That is what is happening to the taxicab industry in New York City. Uber and Lyft… Read More