PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

Not Secure

As PR practitioners we depend on newswires such as PR Newswire and Business Wire to be secure. To learn they were not and hackers walked away with at least $100 million through front running press release information is shocking. But… Read More

Smart PR

Lowe’s, the home improvement retailer, isn’t doing well these days, but it is engaged in some smart PR. It is testing an exoskeleton with its employees. These devices support the back and legs while one is picking up and moving things. The type… Read More

Culture Change

Who would think that culture change would affect something as ubiquitous and lowly as the straw? Yet, that is what is happening. The plastic straw is disappearing and the paper straw is making a comeback. The reason? To reduce the amount… Read More


Few things turn off the public more quickly than a fake. It’s bad PR to attempt to deceive consumers. That is why this is so wrong. Huawei clearly didn’t trust the images from its own mobile phone camera for use in… Read More

Old Fashioned

T-Mobile is running an old-fashioned PR campaign to gain support for its proposed merger with Sprint. It is writing pleas to smaller competitors to pen letters and op-eds. The company is offering to supply talking points to help the process along. One wonders… Read More


Hundreds of newspapers this week published editorials on the same day (Thursday) asserting that they are not “the enemy of the people” or “Fake News” as President Trump would have it. While it was a good and noteworthy effort, one would be… Read More

Too Fast

The Italian company responsible for the bridge that collapsed in Genoa has already been blamed for failing its job. However, as any accident investigator can tell you, it is too early to know the causes of the tragedy and whether maintenance was… Read More


What moral authority can a church claim with stories like this? The Roman Catholic hierarchy is in crisis not only in the US but worldwide for failing to control and dismiss priests who abuse children. The hypocrisy screams for justice to… Read More

Great PR

Anyone who has worked in the dairy business — and I have — know that it is a brutally hard occupation. Cows produce milk everyday and must be milked everyday in addition to feeding them, mucking manure, cleaning pipes, administering… Read More

Will It Work?

PG&E, the giant west coast power utility, is wrapping itself in climate change. Its CEO is saying the company can’t be held to strict liability for fires resulting from its power lines because the climate has become drier and hotter. If the… Read More