PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

Good PR

The mayor of Oakland, CA warned undocumented immigrants that the US Immigration and Customs Enforcement agency (ICE) was about to make arrests in the town. She did it because Oakland is a self-proclaimed sanctuary city. ICE was furious with her and said… Read More

Taking The Leap

California is taking a technological leap of faith. It is now allowing self-driving cars to go on the roads without an attendant behind the wheel. This could be a PR/Marketing triumph or a disaster. It depends whether the autonomous autos negotiate the… Read More

A Newer Technology

Telephone equipment suppliers are on the verge of a massive roll-out of 5G cellular systems, which will deliver data faster than ever to phones.  One CEO is estimating 5 billion 5G subscriptions worldwide by 2023. It is not too early for marketers… Read More

Words Matter

The US Citizen and Immigration Service has changed its mission statement. It has eliminated reference to immigrants being customers and it now stresses protection of America. Words matter. It is clear that the agency has pushed the immigrant to the background… Read More

Best Defense

There is an old saying, “The best defense is a good offense.”  The National Rifle Association apparently believes it and is striking back hard at gun control advocates. Wayne LaPierre, the face of the NRA, delivered a forceful speech in defense… Read More

In The Pit

A politician must feel comfortable about his re-election to speak before a hostile audience. Senator Marco Rubio of Florida endured a town hall during which he was booed and lectured by angry participants. It was a PR disaster for him, especially since he… Read More

PR/Marketing Problem

Kentucky Fried Chicken has run out of chicken in the UK. It has had to close 2/3 of its 900 restaurants in the country because of the shortage.  The chain is making light of it but the situation is serious. There… Read More


Not Invented Here is a frequent slam used by entities facing unpleasant competition. They cannot take seriously a product or service, which they did not discover and develop. NASA is facing the NIH syndrome with SpaceX’s Falcon Heavy rocket. Rather than… Read More

Can We Learn?

The NRA is once again defending ownership of guns while relatives prepare to bury 17 murdered students and teachers. An unanswered question is: “Can we learn from other countries what to do?”  Notably, Australia. The Land Down Under banned rapid fire firearms in 1996… Read More

Tough Sledding

If you are Huawei, how do you persuade the US government to use your telecommunications equipment?  The FBI, NSA and CIA have all cautioned Americans not to use its phones because of a chance of espionage. Huawei is successful throughout… Read More