PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

Getting Closer

Artificial intelligence is getting closer to taking on and beating humans even in highly complex and unstructured games. DeepMind announced that its AI agents exceed human level gameplay in Quake III. This is an ever-changing 3D environment in which one captures… Read More

Smart PR

Dairy farmers can’t sell their milk at a profit. Many have taken to dumping it. Cows don’t know that so they keep producing. Here is a program that pays farmers for excess milk and then turns it into cheese and yogurt for… Read More

Rot Within

Mexico’s new president is a leftist who has swept out the ruling party. He won, by all accounts, because Mexican citizens are tired of violence, poverty and corruption in the country. They want a new start and a clean slate. There… Read More


Puerto Rico has introduced a bill in Congress to become a US state. One wonders if this is a dream or a real possibility. Puerto Rico has terrible PR and the island is a ruin since the hurricane savaged it in… Read More

Time For PR

The Supreme Court’s decision yesterday to strike down mandatory payments to public employee unions was a blow to the unions, which depend on a consistent flow of money to survive. The leaders must now persuade public servants to join their ranks and… Read More

Not You

The Comcast Disney fight over Fox assets might get more bitter as days pass. Comcast is determined to have Fox for its content and networks.  Fox doesn’t want Comcast, however, because it is concerned a merger will be disallowed by the… Read More

One Error

This is a reason why accuracy is of utmost necessity in the media and in PR. The picture of the crying toddler as her mother was detained turns out not to be what it was thought to be. The little girl… Read More

Boxed In

Sometimes an organization is boxed in and cannot speak when it should. This is especially true of personnel matters. Consider the case of an African-American, female astronaut who was slated to spend a lengthy period of time on the space station. She… Read More

Publicity Stunt With A Purpose

IBM is a master of the publicity stunt to demonstrate capabilities of its hardware and software. Here is the latest effort. Apparently, the machine held its own against debate champions in an argument over “whether space exploration should be subsidized, and… Read More

The Tide Can Change Quickly

Last January, Microsoft was only too willing to discuss the company’s work with Immigration and Customs Enforcement (ICE). Today, it is downplaying its efforts and removing mentions of ICE from its communications. The tide turned quickly with the onset of… Read More