PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

No Safety

When violence descends into an orgy of killing, communication fails. Consider this example. Mexican citizens were slaughtered at the hands of a drug cartel and authorities felt powerless to stop it. When government does nothing and allows renegades to roam,… Read More


Can you have consensus when only 23 percent of an electorate has voted? This is the conundrum Puerto Rico faces after a plebiscite on the question of statehood. Although the final tally was greater than 90 percent in favor, anti-statehood voters had… Read More


I just returned from two weeks in California visiting relatives. What struck me during the sojourn is how jejune the newspapers are there. Even the mighty Los Angeles Times is a shadow of what it was. One wonders how much… Read More

Time Off

I’m taking time off until June 14. There will be no blogging till then.

Evil Influence

If true, this is an evil way to influence public opinion. There is no way of knowing at this juncture whether the investigation into the air strike is accurate. The evidence points to intentional murder of 100 civilians at the… Read More

Outpacing The Customer

Customers have a direct way of managing their relationships with a company. If they don’t like it, they stop coming. The business in turn must modify its behavior or fail. Here is an example of a vendor taking a wrong turn… Read More

Publicity Coup Again

Google made international headlines last year when its artificial intelligence computer beat a Korean Go master in a series of games. It was a publicity coup. Google is at it again with a series of three games between the AI… Read More


My daughter graduated from college on Sunday and all the ancient symbols and ceremony were in full display, from the grand marshal who led the celebrants in, to commencement speeches and awarding of honorary doctorates. The occasion was meant to… Read More

Robots And PR

Robot makers who are using the streets of San Francisco to deliver meals have a PR challenge. The city wants to ban them. There is a fear that the machines will run over people rather than avoiding them. What Marble,… Read More

Poor PR – 19th Century

English railroads in the 1800s had a PR challenge — railroad madness. Victorians thought the sound and motion of a train caused men to become lunatics. There were several reported incidents to back their thinking. There wasn’t much a railroad… Read More