PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

Bad PR

Here is what can happen when a firm has bad PR. It can go out of business. Cambridge Analytica acted shabbily by taking profiles of millions of Facebook users and developing specific pitches to sway their votes for Trump. It would… Read More


Kim Jong Un, North Korea’s dictator, has promised to shut its nuclear testing site in May. Do you believe him? This is a man who has acted bellicosely for years and is the son of a leader who broke his promises… Read More

Image Problem

Vancouver, Seattle and Portland have an image problem. The three cities are overrun with homeless men and women who reside on the streets because the weather tends to be mild. The three towns want to project a forward-moving economy, but… Read More


I’m taking time off from posting until May 1.

Black Eye

The Internal Revenue Service has a PR black eye. Its payment system went down yesterday at the height of tax filing. The IRS said it didn’t know what the problem was but it gave taxpayers an extra day. That was the… Read More

Coffee Crisis

Starbucks’ CEO should be commended for handling a crisis swiftly and sensitively. He responded to an incident in Philadelphia where a store manager called the police to remove two African-American men who were waiting for a person in the store. There… Read More

Getting Even

James Comey, former FBI director, is getting even with the White House for his sudden and embarrassing firing while he was in a field office in Los Angeles. He is calling President Trump out with his new book, and Trump’s reaction has… Read More

Blaming The Victim

It’s a risky PR tactic to blame a victim who was using a company’s product. Sometimes it is necessary, especially when lawsuits are pending. Tesla finds itself in this predicament: It is blaming the driver of one of its cars for a… Read More

Abandoning Ship?

Speaker of the House Paul Ryan is retiring from Congress. There are bets being taken already that this presages a defeat for Republicans in the next election. If so, the Party is in crisis due in no small part to the… Read More


Experts say we all lie. Some lies are big and some small to protect ourselves and others. However, when we get the chance to be honest, we tend to be. In PR, as I have preached since the beginning of… Read More