PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

Fighting Fire

Facebook is spending huge sums to root out hackers and trollers from its service. It is a fight the company says cannot be won. The strategy must be to contain and exterminate inappropriate content as quickly as possible when Facebook becomes aware… Read More

The Mighty Fall

How the mighty GE has fallen. The legendary company under Jack Welch who turned out world-class managers, the envy of CEOs, is now a shadow. It can’t seem to do anything right, even under its first leader from the outside… Read More

Too Quick

Sometimes one is too quick to make a decision and creates PR and management problems as a result. In this case, the CEO of Snap promoted an individual, informed the person’s direct reports of his decision then changed his mind two… Read More

Great PR

Muslim groups in the US are raising tens of thousands of dollars for Jewish victims of the Pittsburgh synagogue shooting. That alone is a statement that Middle East standoffs between Jews and Muslims are not a barrier here. The US is neutral… Read More


Conventional wisdom is insufficient. We think we know a topic but when closely examined, it turns out we don’t. Consider this case. For a long time, scientists thought the cerebellum was only there to make sensory motor functions work.  It was… Read More

Smart Marketing

Target is an ingenious marketer. As this video shows, creativity comes in big things and small. Its stores are planned effectively, well orchestrated with signage, neatly kept, bright and welcoming. There is none of the shelf messes one finds in a… Read More

Publicity Annuity

The best publicity stunts can be renewed year after year and reliably spark press coverage. That is why this annual stunt is in a class by itself.  Neiman Marcus decades ago sought to set itself apart as the retailer to the wealthy… Read More


The Saudis have shifted versions of the death of the Washington Post journalist several times. Now they say he died in a fight in their consulate in Turkey. The world is skeptical and should be. Left unexplained is why the country… Read More

End Of A Run?

Even the hottest, fastest-growing companies cool into a slower growth maturity. Apple has experienced years of blistering sales of its iPhones, which sold out in hours after their introduction. But now, it suddenly seems its latest line of phones might not… Read More

No Make-good

When you make a mistake this egregious, there is no make-good — even a public apology isn’t sufficient. How the campaign made such an error is still unknown, and the candidate, Democratic Sen. Heidi Heitkamp, says she wasn’t the one at fault…. Read More