PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

No Make-good

When you make a mistake this egregious, there is no make-good — even a public apology isn’t sufficient. How the campaign made such an error is still unknown, and the candidate, Democratic Sen. Heidi Heitkamp, says she wasn’t the one at fault…. Read More

Dirty Laundry

In the internet age, nothing prevents an employee or ex-employee from exposing to the world the dirty laundry of an organization. Consider this case. An ex-employee, six years removed from a Google job, spills his anger at the company and the… Read More


The Trump administration is about to rule that pharmaceutical companies have to list the price of their drugs in TV ads if the medicines cost more than $35 a month. The industry, of course, is opposed. It wants to direct consumers to… Read More


This article asks a good question. If humility is so important in a leader, why are so many arrogant? It goes on to define three kinds of humility, including one dubbed “humbition” — humility combined with ambition. Arrogant managers like being… Read More

Native American?

Elizabeth Warren has released a DNA test that reports she had a Native American in her past at least 6 to 10 generations ago. This makes her a tiny bit indigenous and refutes the mockery of President Trump. However, it is scarcely… Read More

Search And Reputation

One might not think search results from an online engine would be injurious to reputation. Microsoft’s Bing has proved that wrong. The software produced racist answers for words like “Jew”, “Muslim”, and “black people.”  Microsoft acknowledged that it needs to work… Read More

Smart PR

It’s smart PR to take something destined for a landfill and to recycle it into an environmental substance. That is what students and teachers in New York City are doing in the Billion Oyster Project. They are rescuing oyster half-shells from restaurants,… Read More


This proves once again that people are gullible. They don’t think and yet, try to please their interviewer. One wonders if they were envisioning Brett Kavanaugh while answering the Christopher Columbus question. It is a concern for PR practitioners because there… Read More


Google pulled a dumb maneuver in an effort to protect its reputation and avoid regulatory scrutiny. To protect itself after a data breach that affected 500,000 of its Google Plus users, it hid the exposure and didn’t tell anyone. Now that the… Read More

Practical Joke

This was an international practical joke that still has people scratching their heads. Moments after a contemporary artist’s painting was sold for $1.4 million, it was partially shredded as it dropped from its frame. Call it Banksy’s nose-thumbing at the art… Read More