PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Get the facts Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow  visit here Thoughts below.

Another Loss

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First it was Comdex. Now it is CeBIT. Places for computer and software vendors to show their wares continue to disappear. They are victims of declining attendance. The huge crowds that used to show up have thinned. One wonders why, and… Read More

Is It Enough?

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The CEO of Delta airlines works hard to inspire and motivate employees. He meets with them frequently. He stays after meetings for dozens of selfies with starstruck personnel. He is an unabashed rah-rah executive who believes in his people. All that,… Read More

Possible But Not Probable

The conflagrations of California with tens of thousands of structures burned has opened the question again of building for wildfires. It is possible to design and construct a structure that won’t go up in flames, but there is little chance of… Read More

A Thousand Words

The cliche that a picture is worth a thousand words proves true once again. The photo of a barefoot, diapered toddler wailing as she flees from tear gas at the Mexican border has gone viral. It has provoked condemnation of the… Read More

Step By Step

NASA has scheduled the first SpaceX flight with a Dragon crew capsule on board. It is a test. There will be no astronauts aboard. The space agency is taking progress step by step, leaving little to chance. When there are humans… Read More

Happy Thanksgiving

It is frigid on the East Coast and the Macy’s Thanksgiving parade participants are shivering. When I awoke at 8 this morning, the temperature was 16. That might not seem so bad for those who dwell in the upper Midwest,… Read More

Tragedy Of The Commons

One might think with the immensity of space there would be no tragedy of the commons where everyone uses orbital elevations and thereby wrecks them. But, that is how experts are seeing an upcoming SpaceX launch with 64+ Cubesat satellites. The… Read More

Future PR Crisis?

Pharmaceutical companies are going to Third World countries to test drugs. Part of their protocol is to infect volunteers with a disease then test treatments on them. So far, there have been no complaints from those who have been experimented on,… Read More


A company shouldn’t issue a threat lightly. It draws a public line which cannot be crossed without jeopardizing the business’ credibility if it doesn’t act. That is why this threat has implications for the EU. If the Union imposes a link tax… Read More