PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

Tough Position

The Pope has not ducked controversy, and in his current visit to South America, he was a target again. This time it was for the appointment of a bishop whom lay Catholics claim shielded a clerical child abuser. Rather than back down, Pope… Read More


It is not too early to discuss how the Internet of Things will change messaging. Practitioners should be thinking and researching about how to use the connected house and person in persuasive ways. Linked appliances, operations and people will become singular with… Read More

Nails In Reputation

This and this have led to this. President Trump’s unfeeling deportation of long-time Americans and his flagrant ignoring of the meaning of special days have among too-numerous-to-tell other outrages led to a slumping reputation. One would think he would be worried about it, but… Read More


General Electric is taking a $6.2 billion charge against earnings to cover shortfalls in its long-term care insurance portfolio. It is not the only company that has done that. One insurer after another has had to increase premiums to cover unanticipated… Read More

PR For Tax Law

Walmart has delivered some good PR for the new tax law by raising salaries and giving bonuses to its million-plus workers. It almost offsets the announcement that it is closing up to 65 Sam’s Club stores that no longer fit its strategic direction…. Read More

High Risk, High Reward

On rare occasions, a company has a chance to take a high risk with the prospect of a high reward. This is one. No one yet has found traces of the Malaysian airliner that vanished in March 2014. Theories abound.  Ships crisscrossed thousands… Read More


How does one fight a rumor when information is classified?  This is the case that SpaceX is in. There is a belief that its rocket failed with a secret load called Zuma on board. SpaceX has said its rocket did everything it… Read More


How can a mistake like this slip though a marketer’s control? It is hard to believe the error was intentional. What this says is that H&M needs a person with an understanding of diversity to review its images before they are made… Read More


Blockchain has become a buzzword in the world of finance and mercantilism. One company even changed its name to include blockchain in a cynical move to boost its stock price. (It worked.) The problem with the technology is that no one really… Read More

Doesn’t Get It

This is proof that President Trump doesn’t understand the First Amendment and the publisher of a critical work about him does. Kudos to the publisher for advancing the publishing date. Trump has only guaranteed more sales of the volume with his… Read More