PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

Crisis Advice

Experienced PR practitioners will know intuitively the guidelines set down in this article, but it is worth reviewing them before the next crisis occurs. The problem with crises is they rarely come at anticipated times. They tend to blow up suddenly… Read More


Sometimes it is hard to believe the endurance of myths. Here is one that has been disproven by science, but still people believe it. At best there might be microbial life buried beneath the radiation-blasted surface of the red planet. The… Read More

Firing Back

Does it ever pay to fire back at a vocal and dissatisfied customer? Delta Airlines is finding out. It is in a public tiff with conservative commentator Ann Coulter who is upset that the airline gave her seat assignment away on… Read More

Unusual PR Challenge has an unusual PR problem. It has become the delivery service to rural America, and when it no longer provides Prime to distant locales, it leaves them in a lurch. It seems people who live on the edge of the… Read More

Wearing Out One’s Welcome

Cities around the world are turning down the opportunity to host the summer Olympics. They have good reason to do so. The games are over budget, hugely expensive and they leave cities with purpose-built venues they cannot use in the future…. Read More

Marketing Strength

Amazon is showing off its marketing strength with Prime Day. Judging by the results, the company has formidable power. Few other retailers could pull off the success that Amazon had. Right now, it stands alone in retail for its ability to… Read More

Correcting The Record

Amazon made national news when one of its Echo devices supposedly called 911 during a domestic argument. The company rushed to correct the record. It explained that Echo was not set up for dialing the emergency number despite what local law… Read More

Hollow Victory

The Iraqis have retaken Mosul from ISIS. The town is a wreck. Its citizens are either in resettlement camps or picking through ruins for anything to eat. It is already well understood that the military victory will be hollow unless the… Read More

Drip, Drip

Nothing is worse from a publicity perspective than a negative story that keeps expanding drip by drip. Just when one thinks he has gotten ahead of the news curve, another story appears that adds new, damning facts and reignites the… Read More


The fashion world has a secret. It often pays for the trips and hospitality shown to editors who attend runway shows in exotic locales. The US Federal Trade Commission wants the practice to be disclosed, and it has sent letters to major… Read More