PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.

Smart Food PR

Panera restaurants are engaging in a practice of smart food PR. The chain is listing the calories for each soft drink it offers on the side of the cup. That way consumers can know just how much sugar they are ingesting. The… Read More

Not Much To Do

The company that makes the ubiquitous Tiki Torch is embarrassed. Without its knowledge, neo-nazi demonstrators in Charlottesville, VA used the flambeaus in their parade that ended in violence. The company has publicly disavowed the alt-right groups but that doesn’t solve the… Read More

Out Of Touch

Jerry Lewis, who just died, was as famous for his telethons as his slapstick comedy. But, his telethons were controversial and some said revealed a man out of touch with the disabled. It mattered little to the ones afflicted with muscular… Read More

Dumb, cont.

How can a politician make this mistake — talking openly to a reporter without going on background or off the record? Steve Bannon did it and now will suffer the consequences. He directly contradicted his boss, President Trump. He openly acknowledged his… Read More


It is a tough PR and leadership position to be in when one is isolated from his constituencies. It is especially difficult when the isolation is self-induced. This is the position President Trump has thrust himself  with the disbanding of two… Read More


One wonders how a sophisticated company like Costco can make a dumb mistake like this. Surely the company knew it was misappropriating Tiffany’s name and brand for the diamond rings it was selling. Its defense in court was lame, and the… Read More

Communicating To The Unknown

It has been 40 years since two gold-plated copper records were affixed to two spacecrafts and blasted into the universe. Voyagers I and II are now far away in interstellar vacuum. It will be hundreds of years before they reach another… Read More


Cooler heads are speaking out over the standoff with North Korea. The chairman of the Joint Chiefs of Staff has said military options are ready but the preferential course is diplomacy. Strong words are useful only to get the other party to… Read More

Bombast But Dangerous

President Trump, apparently without telling his advisers, delivered a bombastic warning to North Korea that hinted of nuclear war. He has talked this way before, but now he is in charge, and he should be watching his words more carefully. He doesn’t… Read More

Another Scandal

Wells Fargo bank can’t avoid scandals these days. Here is another one. The bank was clearly out of control in its consumer insurance and lending departments and only now is the dysfunction coming to light. How the bank has fallen… Read More