Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created www.Online-pr.com as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.
Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.
This fellow is taking the fall for an error in contracting with Michael Cohen, Trump’s lawyer. He could have pointed to the former CEO who was a co-signatory on the agreement, but he didn’t. He took full responsibility. That is… Read More
Kaspersky Lab has been dogged with the suspicion that it is in cahoots with the Russian government and helping implant malware throughout the internet. Denials have done no good. Now the company is taking steps to move some of its core… Read More
Harley-Davidson is involved in a dumb tactic. It is about to rehash bad results at its annual meeting so it has barred the media from attending. This is a change from its practice in previous years when it threw its function… Read More
Xerox, the once powerful and now forlorn, office equipment powerhouse is dangling with an uncertain future. It just called off its merger with Fujifilm under pressure from activist investors. It is replacing its CEO and making changes to the board of directors…. Read More
Google is contending with a PR problem surrounding its artificial intelligence voice. It is so good critics are condemning it as a violation of ethics and trust. The company unveiled the “voice” at its annual I/O conference and the audience cheered. Those who… Read More
What could be worse than to be on the receiving end of a customer Twitter stream in a faltering organization? That is the fate of customer relations representatives who serve the New York City subways and its decrepit system. They are in… Read More
One wonders whether government officials understand transparency. They try to hide intents only to have them discovered through the Freedom of Information Act. That is what happened to EPA administrator, Scott Pruitt. He tried to bamboozle the media by restricting public… Read More
With this kind of negative publicity for Bitcoin, how can it survive? Warren Buffett and Charlie Munger have been negative about cryptocurrency for a long time. Calling it names is the latest in their barrage of blunt remarks. Despite enthusiasts who defend… Read More
This is an example of what public relations is all about. SpaceX pioneered reusable rocket boosters and cargo carriers, which have cut down the cost of spaceflights dramatically. Each time one returns to earth safely, it is another feather in the… Read More
Elon Musk is wearing out his stature with investment analysts and the public. He insulted them on an earnings call and generated numerous stories about it. For example, here and here. He has been living a charmed life. Few entrepreneurs have been given the slack that… Read More