PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created www.Online-pr.com as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.


Conspiracy Theory

Sean Hannity has been cited as the top conspiracy theorist on TV. He is not one whom a PR practitioner would want to approach. Those who see deceit under every rug are not given to sticking with facts. They have to… Read More

Why Regulators Are Needed

The argument that markets should be free and unregulated has never been true. Human behavior is not always honest. Consider cryptocurrency. It still is an open and wild marketplace where scams and schemes are prevalent. For digital coinage to be of… Read More

Lost Reputation

When one loses his reputation, people abandon him — even if he is on the cusp of victory. That is the case here. Five women have now come forward and claimed that Roy Moore, the Republican Senate candidate from Alabama, had… Read More

The Mighty Fall

Not so many years ago, General Electric was a colossus striding the land. Its management techniques were imitated widely. Its former executives went on to run large companies. Now the corporation is struggling to survive, and it has lost $100 billion in market… Read More

Cue The Lawyers

AT&T’s CEO has publicly stated he will fight the Justice Department if it tries to get him to spin off CNN before merging with Time Warner. This sounds like a legal, lobbyist and PR full employment move. AT&T needs to gain… Read More

Acid Test

Waymo, the Google company, is putting its reputation on the line with the announcement that it will send out driverless vans in Arizona as an acid test of its technology. The company has been working toward this day for more than 10… Read More

Dumb PR

The Walt Disney Cos. are masters of marketing PR. That is why this is so dumb. No one wins when an organization tries to blackball the press. Certainly, Disney did not in this case, and it is unlikely to do so… Read More

Finagling

The leak of a trove of papers from a law firm is revealing the extent of finagling that corporations do to avoid taxation. Apple, it turns out, is a skilled practitioner in avoiding taxes. It shielded hundreds of billions of dollars from… Read More

Company Town

When a business is the largest in a city and employs a significant number of its citizens, it becomes a company town. Anaheim, CA is one such instance with the presence in its borders of Disneyland. Anaheim has extended tax breaks for… Read More

Continuous Crisis

The large social media and tech firms are facing a continuous crisis with Russia meddling in US elections. If they shut one door to interference, hackers will find another to penetrate. Added to these problems is the role model Russia has become…. Read More