PR Resource

Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created www.Online-pr.com as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.

Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.


When It All Goes Bad, cont.

When an organization has bad luck, it sometimes can’t get away from negative reports.  United, still reeling from pulling a passenger off one of its planes, now has to deal with killing a giant rabbit on one of its flights…. Read More

A PR Test

Google’s Waymo is finally offering test rides in a real world environment — Phoenix, AZ.  It is taking applications from citizens now for travel in its self-driving vans (that will still have an attendant sitting by the steering wheel.)  The… Read More

Wages Of Failure

CEOs have a PR problem and it stems from their compensation. Even if they fail in their jobs, they are rewarded, sometimes excessively.  Consider these wages of failure.  For being unable to turn a company around, the CEO walks away… Read More

Cute Science Publicity

This is a cute event — racing nano-vehicles under the gaze of a scanning tunneling microscope.  Who says science can’t be fun and educational?  The molecular “cars” will be pushed along a gold track by pulses of electricity and eventually,… Read More

What People Don’t See

It has been a long-standing truism that what people don’t see, they don’t care about.  That is especially true of most of the features of first-world culture.  One of those is the cell phone that comes from mammoth factories in… Read More

With Press Like This…

No one wants a review like this one.  The reporter goes out of her way to reach for the most toxic terms she can find to damn Starbucks’ Unicorn Frappuccino.  There is nothing PR can do in a case like… Read More

Can’t Shoot Straight

After the dramatic White House announcement that the US was sending a carrier to the coast of North Korea, we learned that the Carl Vinson was steaming off Australia, thousands of miles from its supposed destination.  This was apparently not… Read More

Kick ’em

One tradition in the media is regrettable, and that is the habit of tarring individuals after they have experienced a loss.  Here is an example.  Hillary Clinton lost the election, and now a book proclaims it was all her fault.  There… Read More

A PR Failure

It turns out that against all advice and counsel a huge percentage of people use their cell phones while driving.  Despite warnings against distracted driving, they continue to dial and chat.  The urge to communicate has overpowered common sense even… Read More

Killing Credibility

Some of the toughest PR problems occur when a company has not been transparent.  Consider this case.  St. Jude Medical did not reveal that battery failures affected some of its defibrillators and had caused at least one death.  The company… Read More