Jim Horton, a senior executive at Marston Strategic Communications, and an adjunct professor at New York University’s Stern School, created www.Online-pr.com as a comprehensive resource for public relations practitioners. The site has more than 2,300 links to news, research and PR resources. It contains more than 100 white papers/essays on communications topics, some 60 case studies, a guide to handling media interviews, various checklists, including an online PR audit, an interactive media planning guide and newsgroup posting analysis, and a detailed outline for an advanced course on strategic communications. Jim has expanded, updated and maintained the site for 16 years, which has become a leading resource for public relations practitioners.
Jim also writes his own daily blog, Thoughts, which focuses on PR, reputation and communications. Read and follow Thoughts below.
What credibility does one have if he is put in charge of something he has never done? This is the quandary facing Japan’s new minister of cybersecurity. Not only has he never worked in protecting computers, he has never used one…. Read More
Politics can be cynical and often are without a moral center. This is not the first time a bogeyman has been raised to boost an election, but it is so obvious Trump isn’t getting away with it. He painted the migrant caravan as… Read More
The National Rifle Association is nothing if not pugnacious. As a result, it committed this faux pas in putting down doctors. Telling them to “stay in their lane” and stay out of the gun control debate was a stupid mistake. Doctors are… Read More
Google and The New York Times are engaged in smart PR. They are digitizing the Times’ photo archives, some 5 million images dating back to the late 1800s. The effort will make available pictures that have been stored in file drawers… Read More
Misuse of antibiotics worldwide has become a crisis. Some countries employ too few to control bacteria and some use too many, thereby increasing resistance to their efficacy. It is an issue of availability and communication. The World Health Organization has put out… Read More
The memo Google’s CEO sent to employees about sexual harassment was good publicity. Only time will reveal if it was good PR. The reason is that public relations is what is done and not what is spun. Google’s employees know the… Read More
A pitiless human responsible for dozens of deaths and industrial-sized drug trafficking is petitioning a Federal court to be allowed to hug his wife. It seems he needs a little tenderness. The court would be within its rights to deny the… Read More
It is not often one reads a puff piece for a hot dog stand. Here’s one. A celebrity chef has parked a cart outside an exclusive hotel on Manhattan’s upper east side. He is selling $6 dogs with all the fixings…. Read More
There are situations in which too much publicity works against an organization. This is one. Amazon has apparently decided against one city for its second headquarters and is now considering two. This knocks the efforts 20 cities have made to gain… Read More
Democrats are hopeful today but tomorrow will answer their desire positively or negatively. The ultimate communication from citizens is the ballot box. If they are unhappy with an administration, they will express their sentiments by voting against it. So far, it… Read More