Xerox, the once powerful and now forlorn, office equipment powerhouse is dangling with an uncertain future. It just called off its merger with Fujifilm under pressure from activist investors. It is replacing its CEO and making changes to the board of directors. Xerox’s customers and employees are facing fear of the future. There is little PR can do in a time like this. The CEO can hardly calm the waters because he isn’t going to be there for much longer. The investors are outsiders and might not know the morale of the company. Statements from HR might mean little if there are cuts in the future. Xerox will do well if it holds on to its key talent, but no one should be surprised if they are looking elsewhere for employment. It is a public and employee relations crisis.