There is nothing so dangerous as crowd action when it comes to investing. If everyone says it is time to get into a financial instrument, be it a mortgage or Bitcoin, it is then one should examine the premise on which the mania is built. Do housing prices always rise? Is Bitcoin guaranteed to appreciate in value? Should one go all-in or diversify to moderate risk? Communications practitioners, especially, are subject to the buzz of new, hot trends. They live in a world of information. They, however, should be the foremost skeptics because they have seen it and fallen into a trap more than once. It is hard to resist the crowd, but one should be ready. The masses aren’t always right and more often than not, they are dead wrong. When it comes to wealth creation, one should ask questions and be independent.